Turning Recipe Chaos into Weeknight Calm
A native iOS app that transforms saved cooking videos, photos, and bookmarks into an organized recipe library—with AI that actually understands what you're cooking.
The Challenge
500 Saved Recipes, Zero Cooked Meals
Every home cook knows the feeling: you're scrolling through TikTok or Instagram, see an amazing recipe, and hit save. Then another. And another. Before you know it, you've got hundreds of saved posts scattered across platforms—and a camera roll full of screenshots you'll never find again.
The inspiration-to-action gap is real. You want to cook that pasta dish you saved, but first you need to find it, then pause and rewind the video with flour-covered hands to catch the ingredients, guess at quantities, and hope you don't miss a step.
The 5 PM Panic
"It's 5 PM. What's for dinner? You have 500 saved recipes somewhere, but no idea what to cook. The fridge is half-empty, the kids are hungry, and your 'meal inspiration' is buried in three different apps."
This wasn't a hypothetical problem. It was the founder's daily reality as a single parent—inspiring recipes saved everywhere, cooking the same five meals on rotation.
The Solution
One App for Every Recipe
PlanPlate is a native iOS app that imports recipes from anywhere—TikTok, Instagram, YouTube, recipe websites, cookbook photos, even handwritten notes—and uses AI to extract ingredients, steps, and cooking times automatically.
Multi-Source Import
Paste a link from TikTok, Instagram, YouTube, or any recipe website. AI extracts the recipe automatically.
Photo-to-Recipe
Snap a photo of a cookbook page, handwritten recipe, or even a dish—AI reverse-engineers the recipe.
Hands-Free Cooking
Voice-guided step-by-step instructions. No phone touching with wet, flour-covered hands.
Meal Planning
Plan your week in advance. Drag recipes to days, auto-generate shopping lists, end the 5 PM panic.
The tagline says it all: "From scroll to table." Stop saving recipes you'll never cook. Start eating them.
The AI Difference
AI That Understands Cooking
This isn't basic text extraction. PlanPlate uses Gemini Vision to actually understand cooking content:
Video Frame Analysis
For TikTok and Instagram videos, AI analyzes frames throughout the video to identify ingredients as they appear, estimate quantities from visual context, and understand cooking steps even when they're not explicitly narrated.
Context-Aware Extraction
"A handful of basil" becomes a usable quantity. "Season to taste" gets translated into starting measurements. The AI understands cooking language, not just text.
Dish Photo Recognition
Take a photo of a dish at a restaurant or from a magazine. AI identifies the dish, suggests a recipe, and creates a complete ingredient list and cooking instructions.
The platform handles the complexity: YouTube requires different extraction than TikTok (different URL structures, video formats). Instagram posts need client-side processing to work around API restrictions. Recipe websites have dozens of different schema formats. Users just paste a link—AI figures out the rest.
The Product
Native iOS Experience
Smart Import
Paste any link or photo. AI extracts the recipe in seconds.
Beautiful Recipes
Clean, readable format with ingredients, steps, and cooking times.
Weekly Planning
Plan meals for the week. Auto-generate shopping lists.
The Impact
From Beta to Kitchen Tables
PlanPlate proves that AI can solve real consumer problems when applied thoughtfully. It's not about having the most advanced model—it's about understanding the actual user journey from "I saw a cool recipe" to "dinner is on the table."
"I built PlanPlate because I was tired of saving recipes I'd never cook. As a single dad, the 5 PM 'what's for dinner' panic was real. Now I plan my week on Sunday, shop once, and actually cook those recipes I've been hoarding."
— Matthias, Founder
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