Our best salesperson left. The pipeline didn’t.
Corial is the CRM we built for raw material and ingredient suppliers. Reps record a short voice note after a meeting, and Corial turns it into contacts, follow-ups and pipeline updates. When someone leaves, the account history stays with the company.
At a glance
- Product
- Corial (corial.app), our own product
- For
- Sales teams at raw material and ingredient suppliers
- Problem
- Deals run 12 to 24 months, and the context lives in notebooks, inboxes and the rep’s memory.
- What we built
- Voice note capture, AI extraction of contacts, actions and competitor mentions, a chat interface to the pipeline and a four-stage pipeline.
- Result (internal figures)
- 0 missed follow-ups and 60% less admin time.
- Hosting
- EU servers at Hetzner in Germany.
Last updated:
Knowledge that walks out the door
In raw material sales, a deal runs 12 to 24 months and passes through sampling, formulation, pilot production and negotiation. The context sits in notebooks, email threads and the rep’s memory.
When a rep leaves, that history leaves too, and the successor starts from zero with customers who expect continuity. Classic CRMs ask for data entry that doesn’t fit a field rep’s day, so the records stay thin.
Corial’s founder spent more than 15 years in specialty chemicals and saw this happen again and again. Corial is the tool he wanted back then.
From a two-minute voice note to a structured pipeline
Account identified
Biosphere Industries (Munich)
Technical issue logged
O/W emulsion stability. Peptide precipitation.
Action created
Ship Ceramide IV samples to Munich by Tuesday
Competitive risk flagged
May switch to a competitor. Deadline: Q4.
Ask anything about your pipeline
Ask in plain language and get the answer with its context: last contact, stage, open actions and the next step.
Internal results
Internal figures.
What Corial does
Voice capture
A two-minute voice note replaces typing up the meeting.
Automatic extraction
Contacts, action items and competitor mentions are pulled out and filed to the account.
Ask the CRM
Questions in plain language, answers with the full context.
Pipeline
Four stages that match how ingredient deals move: sampling, formulation, pilot, negotiation.
Where is your team at its limit?
Tell us which process takes up the most time. We map how it works today and tell you plainly whether AI can take it off your team.
Talk to us